Endura
| Category | Score | % | Callout |
|---|---|---|---|
| Carbon & Emissions | 8 / 20 | 40% | — |
| Nature, Biodiversity & Materials | 11 / 20 | 55% | — |
| People & Supply Chain | 13 / 20 | 65% | — |
| Business Ethos & Governance | 5 / 15 | 33% | — |
| Transparency & Accountability | 5 / 10 | 50% | — |
| Clothing Category | 7 / 15 | 47% | — |
What Endura does well
Endura's People & Supply Chain score reflects the depth of the supply chain infrastructure that comes with being part of Pentland Brands: membership of the Ethical Trade Initiative, over 180 factory audits conducted in 2024, and a binding agreement with the global garment workers' union IndustriALL to implement collectively bargained wages in Cambodia — the first commitment of its kind in the garment industry. On harmful chemicals, Endura is a genuine industry pioneer: its products have been free of PFAS since 2018 and free of a related class of fluorinated substances since 2014, years ahead of most competitors now making the same transition. B Corp certification, awarded in March 2024 with a score of 88.5, adds further governance credibility.
Where the gaps are
The Business Ethos score is held back by the fact that Endura's parent company, Pentland Group, holds a majority stake in JD Sports — a high-volume sportswear and fast-fashion retailer whose business model sits in tension with sustainable consumption, whatever the individual brands within the group may be doing. The carbon picture is similarly complicated: an internal emissions assessment was completed in 2020 and a “carbon negative by 2024” target was publicly announced, but no update confirming whether that target was achieved has been published.
Verdict: Endura is rated Developing under the Ethical Endurance Framework. Its supply chain governance is strong and its harmful-chemical elimination is industry-leading, but the parent company's stake in JD Sports and the unconfirmed 2024 carbon target are worth weighing alongside those strengths.
See how Endura compares. This profile is one of several assessments in our Sustainable Cycling Clothing Buying Guide, or browse the full Brand Directory to search and filter across every brand we've assessed.