Effective date: March 2026    |    Version 1.0

1. About This Website

This website, ethicalendurance.co.uk, is operated by Ethical Endurance Ltd, a company registered in England and Wales (company number 17121197). Our registered office address and contact details are available on the Companies House public register.

Ethical Endurance is an independent platform providing evidence-based ethical assessments of endurance sports brands across clothing, nutrition, and equipment. By accessing and using this website, you agree to these terms and conditions. If you do not agree, please do not use the site.

2. Our Content

All content published on this website — including buying guides, brand profiles, framework scores, educational articles, and editorial commentary — represents the independent assessment of Ethical Endurance Ltd.

2.1 How Our Scores Work

Our brand assessments are conducted using the Ethical Endurance Framework, a structured scoring methodology that evaluates brands across defined criteria. A public summary of the framework's categories, principles, and rating bands is available on this website. The full operational methodology is proprietary to Ethical Endurance Ltd.

Scores reflect a point-in-time assessment based on the evidence available to us at the date of publication. We conduct desk-based research using publicly available information, and we offer all assessed brands the opportunity to respond to a detailed questionnaire before scores are finalised. Scores may be updated as new evidence becomes available.

2.2 Editorial Independence

Our scores and editorial recommendations are determined solely by the Ethical Endurance Framework. No brand payment, affiliate relationship, or commercial arrangement influences our scores, ratings, or editorial commentary. This independence is non-negotiable and is central to the platform’s purpose.

2.3 Not a Product Guarantee

Our content is provided for general information purposes. A favourable score reflects our assessment of a brand’s ethical and environmental practices against our methodology — it is not a guarantee of product quality, performance, safety, or fitness for any particular purpose. You should satisfy yourself that any product meets your requirements before purchasing.

We do not accept liability for any loss or damage arising from reliance on our content, scores, or recommendations, except where such liability cannot be excluded by law.

3. Intellectual Property

All content on this website — including text, images, brand assessments, the Ethical Endurance Framework, scoring methodology, rating bands, and original editorial material — is the intellectual property of Ethical Endurance Ltd and is protected by copyright.

You may share links to our content and quote brief extracts with attribution for the purposes of commentary, criticism, or review, in accordance with fair dealing provisions under UK copyright law. You may not reproduce, republish, or redistribute our content, scores, or framework in whole or in substantial part without our prior written permission.

The name “Ethical Endurance”, our logo, and associated branding are the property of Ethical Endurance Ltd. Any registered trademarks are identified as such where appropriate.

4. Affiliate Links and Commercial Relationships

Some articles on this website contain affiliate links. If you click on an affiliate link and make a purchase, Ethical Endurance Ltd may earn a small commission at no additional cost to you. Affiliate links are provided through the AWIN network and potentially other affiliate networks.

Articles containing affiliate links carry a clear disclosure at the top of the page, in accordance with the Advertising Standards Authority’s CAP Code.

Ethical Endurance does not accept payment from brands in exchange for coverage, favourable scores, or editorial placement.

5. Brand Right of Reply

Before publishing a scored brand assessment, we offer the brand in question the opportunity to respond to a structured questionnaire covering the criteria assessed in our framework. This right of reply is offered in good faith and is designed to ensure our assessments are as accurate and fair as possible.

Where a brand provides information through this process, it is incorporated into our assessment and may affect the score awarded. Where a brand declines to respond or does not respond within the stated timeframe, the assessment proceeds on the basis of publicly available evidence.

6. Accuracy and Corrections

We take reasonable care to ensure the accuracy of the information published on this website. However, we rely in part on publicly available information and on data provided voluntarily by brands, neither of which we can independently verify in all cases.

If you believe any information on this website is inaccurate, please contact us using the details on our Contact page. We will review any correction requests promptly and in good faith, and will update or correct published content where appropriate. Any material corrections to scored assessments will be noted transparently.

7. Limitation of Liability

To the fullest extent permitted by law, Ethical Endurance Ltd excludes all liability for any direct, indirect, or consequential loss or damage arising from your use of this website or reliance on any content published on it.

Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

8. Third-Party Links

This website contains links to external websites, including brand websites, certification bodies, and retailers. These links are provided for convenience and information. We do not endorse, control, or accept responsibility for the content, privacy practices, or availability of any third-party website.

9. Privacy

Your use of this website is also governed by our Privacy Policy, which explains how we collect, use, and protect your personal data. The Privacy Policy is available as a separate page on this website.

10. Changes to These Terms

We may update these terms from time to time. Any changes will be posted on this page with a revised effective date. Your continued use of the website after changes are posted constitutes acceptance of the updated terms.

11. Governing Law

These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these terms or your use of this website are subject to the exclusive jurisdiction of the courts of England and Wales.