Maurten
| Category | Score | % | Callout |
|---|---|---|---|
| Carbon & Emissions | 0 / 20 | 0% | ⚠ Gap |
| Nature, Biodiversity & Materials | 0 / 16 | 0% | ⚠ Gap |
| People & Supply Chain | 2 / 20 | 10% | ⚠ Gap |
| Business Ethos & Governance | 1 / 15 | 7% | ⚠ Gap |
| Transparency & Accountability | 2 / 10 | 20% | ⚠ Gap |
| Nutrition Category | 4 / 19 | 21% | ⚠ Gap |
What Maurten does well
Maurten's Hydrogel Technology allows athletes to consume larger carbohydrate doses with reduced gastrointestinal distress, and the brand is the official nutrition partner of Ironman events and the Boston Marathon. The product holds full-range Informed Sport certification, and the country of manufacture (Denmark) is disclosed.
Where the gaps are
Beyond those facts, there is almost no published evidence to assess against the framework. There is no published sustainability page on maurten.com or maurten.no as of April 2026. No quantified emissions data of any scope, no reduction target, no annual sustainability report, and no carbon neutral commitment. No biodiversity policy, no organic certification, and no published palm oil position. The brand FAQ confirms that gel sachets are not recyclable, but there is no packaging policy, no recyclability target, and no take-back programme. No published Supplier Code of Conduct, no factory-level disclosure, no living wage commitment, no B Corp. For a 124-employee company that has raised over $23m in venture funding, this is a striking gap between commercial scale and disclosure.
Verdict: Maurten is rated Listed under the Ethical Endurance Framework. Full Informed Sport coverage and the underlying product science are genuine positives for competitive athletes, but published sustainability evidence is almost entirely absent.
See how Maurten compares. This profile is one of several assessments in our Sustainable Sports Nutrition Buying Guide, or browse the full Brand Directory to search and filter across every brand we've assessed.