Pas Normal Studios
| Category | Score | % | Callout |
|---|---|---|---|
| Carbon & Emissions | 11 / 20 | 55% | — |
| Nature, Biodiversity & Materials | 4 / 20 | 20% | ⚠ Gap |
| People & Supply Chain | 10 / 20 | 50% | — |
| Business Ethos & Governance | 4 / 15 | 27% | — |
| Transparency & Accountability | 5 / 10 | 50% | — |
| Clothing Category | 6 / 15 | 40% | — |
What Pas Normal Studios does well
Pas Normal Studios has invested significantly in carbon measurement relative to its size. Climate targets covering Scope 1 and 2 emissions have been independently validated by the Science Based Targets initiative via the pathway designed for smaller companies, and five consecutive years of emissions data have been published using the Greenhouse Gas Protocol methodology. The brand also calculates carbon figures at individual product level using industry measurement tools, allowing comparison between the footprint of a jersey made from recycled polyester and one made from organic cotton. Supply chain transparency is above average: factory details have been published since 2022 and the brand actively uploads this data to Open Supply Hub, a publicly accessible database of global garment factories.
Where the gaps are
The gap that dominates this assessment is materials. For a brand that produces technical outerwear with waterproof treatments, there is no published policy on PFAS — the persistent chemicals used in many waterproofing coatings — and no overall figure for what proportion of materials across the range are recycled, organic, or lower-impact. No biodiversity assessment of any kind was found.
Verdict: Pas Normal Studios is rated Developing under the Ethical Endurance Framework. Its carbon accountability is a genuine strength — independently validated targets and consistent multi-year reporting — but the materials gap, particularly the absence of any PFAS policy, is significant for a technical outerwear brand.
See how Pas Normal Studios compares. This profile is one of several assessments in our Sustainable Cycling Clothing Buying Guide, or browse the full Brand Directory to search and filter across every brand we've assessed.