Rawvelo
Maximum achievable under Small Brand Protocol: 90/100. See our methodology for explanation.
| Category | Score | % | Callout |
|---|---|---|---|
| Carbon & Emissions | 2 / 20 | 10% | ⚠ Gap |
| Nature, Biodiversity & Materials | 4 / 16 | 25% | ⚠ Gap |
| People & Supply Chain | 4 / 20 | 20% | ⚠ Gap |
| Business Ethos & Governance | 5 / 15 | 33% | — |
| Transparency & Accountability | 3 / 10 | 30% | ⚠ Gap |
| Nutrition Category | 6 / 19 | 32% | — |
What Rawvelo does well
Rawvelo has been a verified member of 1% for the Planet since the brand's founding in 2017, an independently verified percentage-of-revenue commitment to environmental causes. Named recipient organisations include The Bike Project, the National Forest Foundation, and Spitalfields City Farm. The brand's bar and gel ranges use organic-certified ingredients, and a dedicated environmental page covers organic sourcing, packaging, and 1% for the Planet activity with dated journal posts. Packaging is described as fully recyclable as of 2022, with a First Mile FREEPOST scheme for gel wrappers and event recycling bins at partner events. Co-founder Jason Evans has framed UK production as a deliberate choice to reduce transport emissions, and the brand has been an active supporter of the Protect Our Winters climate advocacy campaign.
Where the gaps are
The picture below the headline is more uneven. No published carbon measurement, no supplier code of conduct, and no third-party labour certifications. The hydration mixes contain non-organic primary inputs (cane sugar, glucose), in tension with the broader “100% organic” positioning. The certifying body for the organic claims has not been confirmed in published materials. No B Corp. No Informed Sport certification.
Verdict: Rawvelo is rated Listed under the Ethical Endurance Framework. Its verified charitable giving commitment and packaging disclosure are credible strengths for a small UK brand, though the organic-certification ambiguity on hydration mixes and the absence of carbon data are worth noting before purchase.
See how Rawvelo compares. This profile is one of several assessments in our Sustainable Sports Nutrition Buying Guide, or browse the full Brand Directory to search and filter across every brand we've assessed.