TRIBE
Maximum achievable under Small Brand Protocol: 90/100. See our methodology for explanation.
| Category | Score | % | Callout |
|---|---|---|---|
| Carbon & Emissions | 1 / 20 | 5% | ⚠ Gap |
| Nature, Biodiversity & Materials | 6 / 16 | 38% | — |
| People & Supply Chain | 5 / 20 | 25% | ⚠ Gap |
| Business Ethos & Governance | 6 / 15 | 40% | — |
| Transparency & Accountability | 3 / 10 | 30% | ⚠ Gap |
| Nutrition Category | 3 / 19 | 16% | ⚠ Gap |
What TRIBE does well
TRIBE holds B Corp certification, awarded in May 2025 with a verified score of 80.3 — above the certification threshold and well above the 50.9 median for businesses completing the assessment. The brand was founded in 2015 to fund the TRIBE Freedom Foundation, a registered charity that has raised £2.4m+ supporting 862+ survivors of modern slavery since 2013. All TRIBE products are manufactured by UK contract producers across four sites: Leicester, Chester, Rochdale, and Corwen. The TRIBE x Wildfarmed flapjack range uses 100% regeneratively farmed oats with farm-level traceability and published environmental claims covering soil health, biodiversity, and lower carbon.
Where the gaps are
The category-level evidence is unusually thin given the strength of the brand's mission. No published carbon data, no supplier code of conduct, no Tier 1 supplier list, no Real Living Wage commitment, no Informed Sport certification, no organic certification, and no published palm oil policy. The B Corp Workers and Supply Chain Management sub-scores are strong, suggesting internal practice considerably exceeds public evidence. The 2019–2020 compostable packaging programme — a UK first in nutrition — has been quietly deprecated without public explanation.
Verdict: TRIBE is rated Listed under the Ethical Endurance Framework. B Corp verification and a well-evidenced anti-trafficking foundation are genuine strengths, but published environmental disclosure is thin relative to the mission the brand is built around.
See how TRIBE compares. This profile is one of several assessments in our Sustainable Sports Nutrition Buying Guide, or browse the full Brand Directory to search and filter across every brand we've assessed.