Hoka

Running Shoes Developing

Assessed under Ethical Endurance Framework v1.11 · August 2026 · Assessment validity: 12 months

CategoryScore%Callout
Carbon & Emissions11 / 2055%
Nature, Biodiversity & Materials8 / 2040%
People & Supply Chain8 / 2040%
Business Ethos & Governance3 / 1520%⚠ Gap
Transparency & Accountability4 / 1040%
Footwear7 / 1547%
41 / 100

What Hoka does well

Hoka is assessed at its parent Deckers Brands' group level, because that's almost entirely how its disclosures are made - there's no separate Hoka report to draw on. Where Deckers applies an absolute policy with no exceptions - its PFAS ban, its Leather Working Group leather and wool sourcing standard, its SBTi-validated1 emissions target - that genuinely governs Hoka's own products and suppliers, so it counts as real evidence of Hoka's practice. What is genuinely Hoka's own is a dedicated vegan running-shoe line, and named recycled or bio-based content in specific models like the Skyline-Float X.

Where the gaps are

Where the evidence is a group-wide statistic - actual tonnes of carbon emitted, the percentage of footwear materials that are recycled, supplier audit ratings - it describes Deckers' four footwear brands (Hoka, UGG, Teva and Koolaburra) together, with no way to tell whether Hoka's own numbers sit above or below that average, so it isn't treated as evidence of Hoka's own record specifically. Governance is the one part of this assessment that isn't a data question at all - no B Corp3, no mission-locked structure, no certified giving commitment - and the living wage commitment Deckers first promised in 2021 is still only "in progress" five years on. Worth knowing too: in February 2026, the UK Competition Appeal Tribunal ruled against a Hoka/Deckers distribution entity in a resale-price-maintenance case brought by an independent retailer - a genuine regulatory finding, separate from this profile's climate and labour criteria, but relevant context for a reader deciding where to buy.

Verdict: A parent company with genuinely binding sourcing and climate policies, but most of what's actually measurable about its performance - emissions, materials, supply chain auditing - can't be confirmed as Hoka's own rather than its wider group's; governance and a still-delayed living wage commitment are gaps in their own right.

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